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Democratizing Influencer marketing and branded content.

Democratizing influencer marketing and branded content.

At Ovonts the primary thought has been to simplify the complex process that influencer marketing and/or branded content involves with context being at the core of what we do.

We started with the biggest problem statement — Identification of contextually relevant Influencer/creator.

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Mediakix carried out its annual influencer marketing Survey in 2019. Of the marketers they surveyed, 61% acknowledged the difficulty in finding relevant influencers for a campaign.

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The increase in influencer marketing 2014-2019 mirrors the decrease in print advertising on a global level.

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We developd our platform to integrate five major steps to optimize the end to end process of influencer marketing and/or branded content.

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  1. Discovery — A solid search module with local search and advanced search to help marketers find content creators and influencers. Our discovery is powered with access to 12 million + content creators/Influencers across 133+ categories.
  2. Analytics — A cross channel (instagram, YouTube and twitter vor now) analytics module to conduct a deep due diligence on the profile.
  3. Connect — A connnect module to send request and/or campaign/project brief to the creator.
  4. Influence — A project management module to collaborate with creators directly on the platform and work on the campaign.
  5. Monitor — A campaign monitoring module to monitor campaigns directly from the platform with live reporting.

Influencers have gone a long way and delivered enough value to collaborators as the market evolves, here are some facts to validate the same.

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1) 70% of Teens Trust Influencers More than Traditional Celebrities.

2) 86% of Women Use Social Media for Purchasing Advice.

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3) 49% of Consumers Depend on Influencer Recommendations.

4) 6 in 10 Teens Follow Advice From Influencers Over Celebrities.

5) influencer marketing Campaigns Earn $6.50 for Every Dollar Spent.

6) influencer marketing Is the Fastest-Growing Online Customer-Acquisition Method.

7) 57% of Fashion and Beauty Companies Engage in Influencer Marketing.

8) Major Brands Plan to Increase Spend on Influencer Marketing.

9) The influencer marketing Industry is Expected to Hit $10bn by 2020.

10) 74% of People Trust Social Networks to Guide Purchasing Decisions.

11) influencer marketing has Surpassed Print Marketing.

12) 40% of Customers Use Ad-Blocking Technology.

13) Marketers spend $25,000-$50,000 on influencer marketing Campaigns.

14) 40% of Twitter Users Made a Purchase Based on a Tweet.

15) 67% of Marketers Promote Content With the Help of Influencers.

16) 71% of Marketers Believe Influencer Partnerships are Good for Business.

17) 60% of Consumers Have Been Influenced by Social Media or Blog While Shopping at a Store.

18) YouTube Is Hot on Facebook’s Heels.

19)Micro-influencers have seven times more engagement with followers than those with large followings.

Source- https://digitalmarketinginstitute.com/blog/20-influencer-marketing-statistics-that-will-surprise-you

Most Important influencer marketing Channels.

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73 percent of all marketers claim they have an allocated budget for influencer marketing.

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Influencer marketing and branded content has a long way to go with multiple possibilities.

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Schedule a live demo with us to see how we can help you leverage the power of influencers and/or content creators. Contact us at jesse@ovonts.com/manish@ovonts.com

Propelling Brands Through Experience

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