Being an entrepreneur can be hard and your time is at a premium. Who has time to jump around different accounts just to send one update to all your audiences? And how easy is it to miss updating your new hours in multiple places?
Not only that, but you get personalized action cards so you know what to do next, and an Insight score that shows you how your site compares to others in your niche.
What’s digital marketing and how can the Digital Marketing Suite help?
Digital marketing is a broad term that covers any type of marketing done online. That covers a lot of ground, but there are a few common pillars:
- Search engine optimization (SEO)
- Social media marketing
- Business listings
- Email marketing
You can manage these areas right from the Digital Marketing Suite dashboard:
Search engine optimization (SEO)
SEO is the process of making sure the words that best describe your site get found by search engines. That way when people search for your site, they find you in their results.
Some of it is technical, such as making sure your terms are found in your header and ALT tags, and some of it relies on writing good, useful content.
Our SEO wizard helps you find the right keywords and search phrases so your site shows up higher in search rankings.
Related: GoDaddy guide to SEO for business
Social media marketing
Any time you post about your business on social media, you’re marketing it. It’s very straightforward, but it can be time consuming. Shifting from one platform to the next to make sure you’re showing up everywhere you need to be can be a full-time job.
With the Digital Marketing Suite, you can connect all your social media channels (Facebook, Instagram, Twitter, and Google), you can manage your profiles, monitor and respond to reviews, and even post to multiple channels from one place.
Note: Paid search like Facebook ads are currently not in the Digital Marketing Suite, but you can still do them on your own. Or, check out GoDaddy Social.
An extension of SEO is helping people find your business listing in tools, like Google Maps and Yelp. We help you create a listing if you don’t have one, or connect a pre-existing listing or claim listings that may have been automatically created by someone else. It’s important to take ownership of your business listings so they’re up to date and in sync everywhere.
Plus they’re also sources of valuable reviews and testimonials. Word of mouth, even online by strangers, is one of the most powerful marketing resources.
Although you’ll read articles sometimes proclaiming that email is dead, email marketing is still the lifeblood of digital marketing.
Your email list is the only thing you truly own and control. While social media channels are important, algorithm changes mean that you may not reach all of your audience all of the time.
That’s why we make it possible for you to segment and filter your subscribers into multiple lists, as well as create professional quality email campaigns.
Watch our free How-To Marketing Basics course
If you’d like to learn more about digital marketing, check out our How-To Marketing Basics with GoDaddy course. Consisting of 21 lessons, it covers creating your marketing plan, user personas, email marketing, social media and more.
If you need a helping hand, we’re here for you.
Above all, have faith in yourself. We have faith in you.