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The Ultimate Guide To Master LinkedIn Hashtags In 2020

guy sitting on a bench with a macbook checking hashtags on Linkedin

This article contains data from our research with the help of some of the most influential persons on LinkedIn. Also from analyzing own data and studying official documents from LinkedIn about this topic. Everything written here is made with the best of my knowledge and belief. The article is constantly updated — so stay tuned and bookmark the article!

Note: some of the research was done with the help of — a third party LinkedIn analytics solution.

For a better overview I have divided this article into 2 parts:

  1. The Right Usage Of LinkedIn Hashtags
  2. Manage & Research Hashtags

Part 1

1. How To Use Hashtags On LinkedIn

To help you get the most out of LI hashtags, we answer the most frequently asked questions:

1.1 How Many Hashtags Should I Add?

Will more than 3 hashtags be bad for the reach of my post? From my personal experience I found that adding 3–5 hashtags works well and doesn’t look spammy. More than that usually will do more harm than good.

Let’s have a look at what LinkedIn recommends:

  1. Recommended is using no more than 3 hashtags
  2. Don’t use spaces, emojis or special symbols
  3. Use both, niche and broad hashtags (more on this later)

Remember: LinkedIn wants you to use Hashtags, they even tell you to add ones!

A good and a bad example of people using LinkedIn hashtags

1.4 How Many Followers Should My Hashtags Have?

💡Big hashtags will have a higher volume but you disappear faster from the screen

💡Small hashtags will have less volume but you appear longer on the screen.

LinkedIn recommends you go for niche and broad hashtags for increased exposure.

A concrete strategy could look like this (image below):

Use 3 hashtags: 1–2 broad ones and 1 more specific

Why? This way you will be visible to a large audience for a small amount of time and for a longer time for a smaller, more specific audience. Remember it’s always about relevance.

1.4 How Do I Find Out How Many Followers A Hashtag Has?

1.5 Can I Use Hashtags To Optimize My Profile?

As far as I know hashtags work similarly as adding keywords to your profile. To get a better understanding of how to optimize your LinkedIn profile I have put together a dedicated article on this topic.

Part 2

2. Manage Your LinkedIn Hashtags

If you want to find new hashtags I suggest you check out the discovery hub. Here you will find a personalized list of hashtags that could be relevant for you.

Recommended hashtags based on your activities on LinkedIn

2.2 See All The Hashtags You Follow (And Unfollow Them)

Neighbourhood Creative, a marketing agency for the new era.

See all the hashtags you currently follow. Also you can unfollow them here.

2.3 List Of The Most Popular LinkedIn Hashtags in 2020

Out of the list of 100, I have chosen 12 big and useful hashtags you might find interesting to use:

#innovation 37,500,623

#management 34,968,654

#humanresources 32,981,652

#digitalmarketing 27,231,226

#creativity 25,312,445

#technology 25,060,242

#entrepreneurship 22,082,696

#careers 19,577,195

#socialmedia 19,486,917

#branding 18,022,702

#personaldevelopment 13,599,275

#motivation 13,527,780

#sustainability 12,860,854

2.4 Find Trending Hashtags On LinkedIn

This is of course not platform-specific but will give you insights about what is trending across the world (you can filter by country, time, and category).

Google trends: find trending topics across the world that you can transform into a hashtag

2.5 Make YOU Post Trending On LinkedIn

  1. You are seen by a lot of people that might know you today
  2. Your engagement will rise because of the interest of the people following this hashtag

The team of stories incorporated have shared tips for trending on LinkedIn that I think are noteworthy. Check them out.

That’s what you see when your LinkedIn post ist trending

2.6 That’s How You Identify Content That Works

The best way to do that is by analyzing your content in-depth or with the help of AI. LinkedIn itself provides basic insights, but to dig deeper to get real valuable insights you need a third-party tool like

What you get:

  • You will see exactly what works and what doesn’t
  • You will be able to track multiple LinkedIn accounts (for agencies, LinkedIn coaches or companies)
  • Get Weekly/ Monthly/ Quarterly reporting
  • Heatmaps of your content performance data
  • Action able insights from within your data and more.
Analyze your profile and content to find out if your hashtag strategy works

2.7 Add LinkedIn Hashtags To Your Company Page

That’s how you add hashtags to your company page on LinkedIn

Propelling Brands Through Experience

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