Influencer Types: Which is Best for Your Objectives?

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types of influencers and your objectives

The long debate on which type of influencers are the most effective in your influencer marketing campaigns has been ever relevant as brands seek to start their influencer programs. Nano, micro, macro, mega and celebrity influencers all have their place in your marketing mix, and it is how an influencer marketing manager sets their program goals, the brand’s objectives and how the influencers are used through the marketing funnel that determines the ultimate success of each influencer type. Check out our break-down of the different types of influencers, and how they can be used throughout your influencer marketing objectives.

types of influencers for you influencer marketing objectives

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