If someone doesn’t know about the social media influencer marketing, then they are missing out on one of the biggest and the most influential forms of marketing. This is the first time in history that the customers have been able to reach in such an organic and personified way. It is proven that consumers are more likely to be influenced to make a purchase after viewing their favorite influencer’s post as compared to traditional advertisements.
Traditional marketing requires the brands to have a huge amount of capital with them. Therefore, influencer marketing has a huge advantage for being the ideal marketplace for all types of businesses, weather the budget is high or low. The brands have the option of leveraging this medium to build up their brand. It is observed that majority of brands who have used influencer marketing are planning to increase their budget in the coming years.
Traditional advertising doesn’t give much space for experimentation due to time constraints to run an ad.