When starting up a new business, there are many factors you need to consider if you want to make it successful. Marketing strategies play a massive part in determining whether a business does well — they can make or break your company.
From social media marketing to paid media advertising, email marketing and co-branding, there are an abundance of marketing strategies out there than can enhance your business and make it grow. It’s just about finding the right strategy that works for you and making sure you implement and carry it out professionally.
Not sure what some of these terms mean? Have you been putting off learning about marketing strategies because it seems like it’s out of your skillset? Don’t worry: we’ve got three tips for marketing your business successfully. You don’t need to be a marketing expert; just take these three ideas!
1) Know Your Niche
There’s no point in trying to market to an audience you know nothing about. I know what you’re thinking: you’re a professional roofer, you have a degree, you know your trade, and you know your clients. So how could you not know what you’re talking about?
Well, it means that you might not know who to market to. Just because you serve people searching for roof repairs doesn’t mean you know your niche. This is a specific group of people that are most likely to buy your services based on factors such as:
If you’re writing on your website that you offer roofing services, that doesn’t mean that locals in your area will find you. You have to identify your local niche and then gear your marketing towards that specific group.
It’s always good to check out marketing guides for your specific field, like a roofing marketing guide. Studying up on tactics designed to reel in your niche will be more helpful than random promoted posts without a target audience.
2) Make Yourself Known In Your Community
You don’t always have to think big at first. Starting up your own business is scary enough without you putting too much pressure on yourself to make it big straight away.
Start off small and make yourself known in your town and local community. A good way of doing this is by sponsoring local sports teams and charity walks. This gesture shows that you are willing to help out and be there for the people in your community. They’ll know you as a generous company that gave back, rather than just the roofing business on Main street.
You could also go on the hunt for your ideal customers. Find out where they spend most of their time and introduce yourself and let them know what you’re about. You can then start to leave business cards in the places your future customers visit the most. Hopefully, this will increase your customer basis, and eventually your income.
3) Collaborate With Other Business Owners
Business owners need to stick together. It can be a scary and uncertain world out there, and starting and owning your own business means putting yourself and your livelihood on the line.
Why not collaborate with other non-competitive businesses and build a strong network of entrepreneurs? Cross-promote each other’s businesses to expand and advertise each other. Not only does this create a sense of community, but you can also end up with new customers after a referral from your collaborator.
At the end of the day, marketing your own business successfully does require a lot of hard work. However, if you’re willing to put the effort in, the rewards will be sure to come your way.